"The Jewish Museum Vienna portrays the musician, who died at a young age in 2011, as hardly anyone knows her. Deeply rooted in the Jewish history of her family that immigrated to England from Belarus in the 1890s. Alex Winehouse, the brother of the musician, and his wife Riva made a very special view on Amy Winehouse’s life possible through many objects and personal memorabilia – in close collaboration with the Jewish Museum London. Her treasured guitar and the vinyl collection from her youth, a suitcase full of family photos, legendary outfits she wore during her performances and objects from her apartment in Camden reveal her passion for music, fashion, her home-town London, but also for the Jewish tradition. Alex Winehouse emphasizes Amy’s pride of her London-Jewish identity. Through the exhibition this little known aspect of Amy Winehouse becomes elusive."