Sigmund Freud made several scientific analyses of the joke. His book "Jokes and Their Relation to the Unconscious" was published in 1905. The Sigmund Freud Museum in Vienna now shows - fully consciously - psychoanalysis-related cartoons from "The New Yorker" magazine. Curator Michael Freund selected 80 drawings. In 1928 the first of countless caricatures of psychoanalysis appeared in the influential magazine.
The complete exhibition initiated in 2006 with the support of the Art Department of the then Ministry of Foreign Affairs, is shown for the first time in Austria. The exhibition was previously displayed at the Museum of the City of New York, the Freud Museum London, the Dream Museum in St. Petersburg and the Austrian Cultural Forum in Prague.